Lauren Kolodny talks Defi on Bloomberg
Similarly, DeFi projects must learn from FinTechs by productizing with better UI in order to enable the next 100m DeFi users. Today the onboarding and management processes are far too cumbersome. This is true across consumer and B2B. Companies like Avantgarde Finance founded by Mona El Isa are leading the charge to make engaging with DeFi far more accessible for institutions. On the consumer side, companies like RabbitHole are embedding gamified education, guiding consumers through DeFi after simply connecting a MetaMask Wallet.